SELECCIÓN XXI is a company with a long and recognized work career in the distribution of wines with certificate of origin, beers, extra virgin oils and other types of food products for the horeca channel.
In its day-to-day business, SELECCIÓN XXI’s commercial activity is based on attracting customers through ‘face to face’ visits. For that reason, they needed a powerful sales tool that would facilitate their commercial activity and communicate their brand image.
As a solution, äbranding´s graphic design department proposed a sales dossier named ‘The Wine Book’, which allowed a tour of their business history and at the same time showed their products with all the information, in a simple and pleasant way.
As shown in the images above, black and gold were chosen as base colors for the cover design, since it communicates rooted values such us serenity, elegance and sovereignty.
Also, the interior pages follow the previous style through a non-serif typography with black titles and product names and black and white motifs. For this last element, we chose images that include the different wine elaboration stages from its harvest until its final consumption (ground, vine leaves, cork or wine stains, among others).
On the other hand, the client wanted to modify the dossier to use it as a sales tool. Basically, we created a guide with useful information about the product characteristics through icons arranged in the lower part of each one.
äbranding´s graphic design department proposed a sales dossier named ‘The Wine Book’
SELECCIÓN XXI’s commercial activity is based on attracting customers through ‘face to face’ visits.
A guide with useful information about the product characteristics was created.