In äbranding we have designed the campaign “Millor en família” for GVA Igualtat i Polítiques Inclusives, which aims to promote foster care in the Valencian Community.
The entire campaign is developed around a central message that conveys the values that fostering has: #AcollirÉsCréixer, integrated on this occasion as a hashtag, which we created for GVA as a global communication line for this social resource.
We elaborated three creativities to use as posters and advertising insertions, based on representative objects that the children use. This objects also appeared on the video spot, which also shows the values associated with foster care. In addition, we adapted the same image for merchandising and other informative elements.
The different creativities were adapted for posters and other advertising insertions, based on objects that the children use.
We adapted the image to use it on merchandising and other informative elements.