Enemy Wear Company is a new concept of urban fashion that mixes the underground and skateboard styles to reach a young public, with a free spirit that doesn’t stick to social standards nor conventionalism. In äbranding we participate in their project by developing its online store.

For the e-commerce design, we wanted to maintain the brand identity and therefore we focus on the images and videos in which the leading elements are the products. Also, it was considered giving easy access to the most popular social networks among young people, especially Instagram.

In this online shop the user can find the different options offered by the Enemy Wear Company through several web sections: men, women, accessories, new arrivals and special offers. The site also has a lookbook section, where the users can learn how to combine products and styles.

On the other hand, at a technical level, the website was developed in Prestashop and its payment gateway was configured with the option of managing coupons and secure payment through Paypal. Also, a live chat was included to solve visitors’ questions.

Join the new urban fashion concept, join #enemywear.



For both the client and äbranding, the brand identity was very relevant during the creation of the e-commerce.

Social Networks buttons where given great importance, specially Instagram.