With more than 1,000 companies associated, ASELEC proposed a challenge to us, to enhance the brand image of the installer as a local energy consultant, both for companies and for individuals, that are specialist in home automation, renewable energy and sustainable mobility.
The website contains a private area for associates, which works as an intranet. This area contains new fields such as a technical information download area, a section for queries and a section with alerts.
Moreover, ASELEC has become the first association of installers with a mobile APP. This new digital tool has allowed a boost in their internal and external communication. Among other resources, the APP has a news section with entries about the sector and an associated company’s agenda with contact information and specific services that they offer. In addition, it is compatible with all Android and Apple mobile devices.
We developed its new institutional website with a responsive design, as a tool to transmit its brand values and to be an effective informational source about the association.
We made a corporate video within the Reactivation Plan of the electricity sector, an area that is traditionally associated with repairs at a small or medium scale and which represent just a minimum part of the work of these professionals do.
We have designed other communication elements (dossiers, leaflets, folders …) that fulfill the same objective: to promote the association´s brand image.